If you’re looking for an easy way to deal with a large amount of addressing envelopes you probably have looked into custom envelopes software. Unfortunately this type of software is rather specialized and so quite expensive. We will look into general software that can get the job done and also talk about how we can combine it with bulk envelopes to maximize our savings.
If you’ve done a search on custom software for printing envelopes you might be shocked at how expensive it is. But the reason for the seemingly outrageous pricing is that the market for the software is so small. Even so those that can afford it can also enjoy the cost benefits and in that way the software pays for itself in a relatively short period of time.
If you still are not convinced to pay $2-3000, you can try some general software designed for printing stationery. These packages often have some of the functionality of the specialist packages (like separate address books or mailing lists) but not all. Still for less than a tenth of the price, it’s hard to complain. You’ll also lose some of the automation functionality like controlling franking machines.
It’s worth mentioning that when you are automating your process you should look into maximizing your savings by using bulk stock. You can get cheap envelopes wholesale and while printing an extra 2,000 manually would be a chore, it is something you can run overnight when you have an automated workflow. You can also think about providing a service for others there by increasing your ROI (Return of Investment).
Finally if you decide to choose one of the professional packages, see if you can get a demo or basic training. Because of the higher profit margins, vendors will provide these services as part of the sales process.