The biggest problems with business cards happen anywhere to any cards if the designers aren’t paying attention. They are simple mistakes but make card stock cards head for the trash without a second look and make clear business cards something to laugh at instead of something to respect and remember. One of the biggest problems with double sided business cards is when the information is hard to find. Business cards make terrible advertisements and great places to keep contact information.
One fun problem that happens when you get into the realm of sophisticated cards is using too much foil. A little bit of foil can make the message pop out and become memorable. Too much foil just looks gaudy and is often hard to read. If your business clientele is mostly over forty, keep that in mind and save the foil for a border decoration.
Don’t use tiny text. If you have so much information on the card that you have to squint when trying to read it, it is way too small. Remember that at the end of the day the point of the business card is to have your information written down professionally so that when someone needs your service they can contact you. Don’t print text onto photographs or illustrations. The term for that is ‘overprinting’, which looks about the way it sounds: over done. Letters don’t compete with pictures very well, and sticking letters onto photos doesn’t save space, it just makes the card hard to use.
A good way to test to see if the card is readable is to hand it to someone that is over fifty five and see what they think of its legibility.Business cards are not advertisements. Build the rapport with the client using conversation and ads that are not on your business card, and let the card do its job of conveying information clearly and cohesively. Letters don’t compete with pictures very well, and sticking letters onto photos doesn’t save space, it just makes the card hard to use.